Traditionally, high society are those with the most money, seen with the right people and in the right places, and who do the "right things", and have all the latest stuff. All that has changed with the internet, of course. The original hierarchy is still there, but a new "social order" has emerged and it is worth cultivating their patronage as well as the others.
By now, most of us are aware of social sites and the power they have. If you're reading this then you've at least started to try to understand how they work. Bloggers, as mentioned in an earlier post, are very influential. The whole #motrinmoms thing is testament to the power of not only individuals, but of groups that take their voice to the net.
If you can gain "friends" or at least people who think it's worth it to listen to your opinion, then spreading the word about a cause is so much easier and cheaper than traditional media. Instead of forcing people to hear what you have to say (advertising) they will instead listen to your message. That message could range from a simple "Hey, check this out." to "We need your help. Can you share your blessings?". This self proclaimed twaddict has noticed an upswing in internet socialites using their influence to drive traffic and donations for worthy causes. I must say I am impressed. Unless I am much mistaken the twitterverse helped fill a food pantry truck in under 2 hours. Lately, they've launched the Trick or Tweet campaign and Tweetsgiving as a way to help the non-profit world.
The new "social" order is here to stay whether we like it or not. I'm not saying ignore the old one. That would be crazy. Instead, let's try to understand both and cultivate both. Each has its drawbacks as well as its charms, and it would be wise to pay attention to it all. After all, everyone--no matter who they are--can help.